Format: Ready to copy into Notion

Use case: Product prelaunch for startups, indie hackers, and creators

Bonus: Includes email templates, launch tweet examples, and more

1. 🎯 Define Your Launch Goals

Checklist:

• [ ] Define primary and secondary launch goals.
• [ ] Set 2–3 measurable KPIs (e.g., 2k signups, 5k pageviews).
• [ ] Choose your North Star metric.

Instruction: Clarify what success looks like before you start building. Goals drive strategy, so start here.

2. 👤 Understand Your Audience

Checklist:

• [ ] Create 2–3 lean personas.
• [ ] Validate assumptions with short interviews or polls.
• [ ] List the communities/channels they frequent.

Instruction: Don’t market in the dark. Talk to real users and learn how they describe their pain points.

3. ✍️ Craft Your Core Messaging

Checklist:

• [ ] Write 1-sentence value proposition.
• [ ] Expand it into a 3–5 sentence version.