Use this framework to test and refine your digital product idea before building. Whether it's a tool, app, software, or course — this process will help you validate demand, reduce risk, and move forward confidently.

🧠 Capture Your Assumptions

Why this matters: Every digital product starts with assumptions. Document them first so you know what to validate.

📋 Checklist

• [ ] Write a one-sentence product value proposition
• [ ] Define the core problem your product solves
• [ ] Explain your solution and its key features
• [ ] Identify your ideal user persona (demographics, pain points, goals)
• [ ] Research current tools or methods they use to solve the problem
• [ ] Choose acquisition channels (SEO, paid ads, communities, influencers, etc.)
• [ ] Note your product stack or technical team needs
• [ ] Sketch your revenue model (subscriptions, lifetime, freemium, etc.)
• [ ] Plan your next steps for testing (landing page, email capture, MVP)
• [ ] Identify key partners or distribution leverage

🗣️ Talk to Your Potential Users