A simple and powerful framework to analyze your competitors and position your product effectively.

🧭 Competitor Identification➤ Direct Competitors

Businesses offering similar products/services to the same target audience.

Example: Lyft (for Uber)

➤ Indirect Competitors

Businesses solving the same problem differently.

Example: Public transportation, bike rentals (for Uber)

Competitor Name Type (Direct/Indirect) Notes

🧠 Company-Level Competitor Analysis

Attribute Competitor 1 Competitor 2 Competitor 3
Location
Years in Business
Employees
Annual Revenue
Key People
Partnerships
Funding
Strengths
Weaknesses
Product Lines
Target Markets
Pricing
Marketing Channels
Distribution
Business Trend

⚙️ Product Feature Comparison

Feature You Competitor 1 Competitor 2 Competitor 3
Price
Quality
Durability
Design/Style
Convenience
Support
Unique Features
Endorsements

🎯 Competitive Factors

Brand/Product Price Service Quality Competes On
Your Brand
Competitor 1
Competitor 2
Competitor 3