Your step-by-step guide with built-in worksheets.

🔹 STEP 1: Set Audit Objectives

What You’re Doing: Define your goals and who’s involved.

📝 Worksheet:

Field Input
Your Primary Audit Goal (e.g., Improve internal brand consistency)
Secondary Goal(s)
Stakeholders & Roles (CEO, Brand Manager, Sales, etc.)

🔹 STEP 2: Competitive Landscape

What You’re Doing: Analyze your competitors and position.

📝 Worksheet:

Competitor Strengths Weaknesses Opportunities Threats

🔹 STEP 3: Gather Insights

What You’re Doing: Collect data from internal and external sources.

📝 Worksheet:

Source Key Insights
Customer Feedback
Employee Input
Collateral Review
Asset Usage Analytics

🔹 STEP 4: Brand Consistency